I've seen this brand in my local Ulta store but nothing was very eye catching (my Ulta is quite small though so it tends to carry small amounts of product from each brand) so I didn't pay much attention.
Though a few days ago I saw a post on Tumblr, sadly I cannot find the post so if you have the link if you would please provide in the comments I would appreciate it, that went about explaining why Iman created the brand and her struggles to get it started so I decided to look into the brand a bit more.
"Launched in 1994, the IMAN brand philosophy holds that women with skin of color represent many races, cultures and ethnicities. IMAN Cosmetics, Skincare and Fragrances are designed for African American, Asian, Latina and multi-cultural women with skin tones in a myriad of shades."©
